Today, someone asked me if I watch Game of Thrones. Lots of people ask me if I watch Game of Thrones. The new season is about to kick off and GoT fans couldn’t be more excited about it. I politely answered that “years ago when it debuted I just couldn’t get into it.” And..and this is a big AND...I honestly don’t have the time to consume that much television throughout the week. I’m just never bored enough that I need to entertain myself with it or even waste more time talking about shows or movies with friends. There are plenty of other things I can connect with them on.
This whole encounter had me thinking about the two types of people that are out in the market. Owners and Consumers. Simply put, owners produce something of value that consumers spend either money or time, well, consuming.
My revelation came several months ago listening to who else, GaryVee. Anyone who “consumes” his content knows that he preaches you should document, produce and publish content on a daily basis.
Owners are the creatives of the world. They spend their time and money producing things of value that consumers seek out and spend their said time and money on. Being an owner means you have to constantly be producing, but this also means you are always EARNING. Being a consumer means that you’re constantly consuming and, once again, you’re SPENDING either time or money. It’s an important distinction.
But the market isn’t the only place you find this classification. Let’s take a look at your personal life and find out where else it lies.
You may feel stuck. You feel like you just can’t seem to get ahead in life. You consume self-help book, after self-help book, listen to podcast after podcast, unwind and de-stress at the end of your day by watching movie after movie. You are a big-time consumer. Spending money, but even more importantly time, on things that don’t really justify any kind of return. Sure, entertainment has its place. If that’s what keeps you sane, by all means, keep spending an hour or two each night a week instead of getting started on that big idea you have. It’s way easier to kick your feet up and clear your mind by watching a show than to sit behind the computer and type up a blog post or put together a business plan for that side-hustle you’ve always wanted to do. Just don’t complain about not having money or how unhappy you are with your life. Your attention is in the wrong place. It needs to shift to creation in those hours.
If you’re feeling like this, I encourage you to make the switch into primarily an owner. Don’t throw the baby out with the bathwater by never reading a self-help book again (it’s certainly an important part of your growth, and inspiration for your creations). Instead, read the book then write a blog post about it with lessons you took away that could be of value to others. After listening to the podcast, distill a few takeaways into a 60 second video of actionable strategies and share it on Instagram. Continue watching movies, but maybe start a short podcast reviewing the movie and giving your opinion if people should go watch it.
Social media isn’t going away and we need to leverage the type of reach you can get through it just so you can, as Tom Bilyeu calls it, “pull yourself out of the Matrix.” I choose to blog and podcast because for me, I don’t care much to be on camera to vlog and don’t mind the sound of my own voice. Know where your strengths lie and take that lane. Become an owner in your category and you’ll have plenty of consumers spending time and money on your content. Just be patient and keep chipping away at it day by day.
It’s literally a give and take. Are you the owner who gives and gets something in return, or are you the consumer who takes by sacrificing money and time to collect things?